Experience-led marketing, strategic content and engagement systems for hospitality and consumer brands — built by someone who actually runs a hospitality business, not just markets one.
For cafés, restaurants, bakeries, retail shops and small brands that need a consistent, professional presence.
Content planning
5 static posts / month
4 reels / month (from your photos & clips)
Caption writing
Content scheduling
Monthly content calendar
Monthly check-in call
NZD 550NZD 450/moLaunch offer · save NZD 100
★ Most popular
Growth Partner
For businesses actively trying to increase footfall and sales.
Content planning
8 static posts / month
6 reels / month (from your photos & clips)
Caption writing & scheduling
Monthly content calendar
Competitor analysis
Monthly performance report
Monthly strategy call
Promotional campaign planning
Comment & DM management (Instagram & Facebook)
NZD 900NZD 780/moLaunch offer · save NZD 120
The Brand Partner
For established hospitality & consumer brands seeking a strategic growth partner.
8 static posts / month
8 reels / month (from your photos & clips)
Everything in Growth Partner, plus —
Monthly campaign strategy
Customer engagement campaigns
Landing page consultation
Event & activation planning
Marketing consulting
Priority support
NZD 1,500NZD 1,330/moLaunch offer · save NZD 170
All plans require a minimum 3-month commitment — long enough for a strategy to actually show results. One-time setup NZD 120 as part of the launch offer (normally NZD 300).
Add-ons
Bolt on whatever you need.
Available with any plan, billed separately so your monthly rate stays clean.
Community management (DMs & comments)NZD 150 / month
Event & activation planningfrom NZD 300
Influencer campaign managementfrom NZD 300
Monthly strategy workshopNZD 250 / session
Email marketing setupOn request
Email newsletter managementOn request
WhatsApp marketing setupOn request
How it works
No drama. Just a system that runs.
01
Listen & audit
I learn your business and review where your marketing is leaking attention and sales.
02
Plan the month
You get a content calendar and clear direction before anything goes live — no surprises.
03
Create & ship
Content delivered consistently, with light monthly reporting on what's actually working.
About
A marketer who runs a hospitality business too.
I help hospitality and consumer brands grow through experience-led marketing, strategic content, and customer engagement systems that turn audiences into loyal customers.
The operator's edge
I don't just market hospitality and consumer brands — I run one. As an active restaurateur at Crust & Beans, I know first-hand what fills seats, turns first-timers into regulars, and protects margins. That ground-level experience goes into every plan and every piece of creative I build for clients, so the marketing is grounded in how the business actually works — not just how it looks online.
Founder & Marketing Lead
Barta — marketing & content agency
2023 – now
Restaurateur
Crust & Beans
2023 – now
Project Associate
Dhaka Broadcast — events & production
2022 – 2024
Business Development
RPS Digital — digital agency
2019 – 2022
What I'm good at
Social MediaContent StrategyCopywritingCampaign ManagementBrand VoiceCustomer EngagementMeta & Google AdsMarket Research
BBA in Marketing — North South University English (C1) · Works remotely with brands across New Zealand, Australia & beyond
“It is not the mountain we conquer, but ourselves.”
— Sir Edmund Hillary
Case studies
Proof, not promises.
Real projects I’ve owned end to end — and what they did for the business. Tap a story to read it.
In their words
“We’ve worked with Azmayn and his team on several campaigns for Obhizatrik Foundation. He planned and executed successful campaigns that reached both online and offline milestones — and produced one of the biggest events in our organisation’s history.”
Ahmed Imtiaz JamiExecutive Director, Obhizatrik Foundation · Dhaka, Bangladesh
“Great creative work from Azmayn and his team.”
Sabab IslamSenior Manager, Business Operations, Telesis Homes · Texas, USA
Let's make your brand impossible to scroll past.
Tell me about your business and I'll send back a free, no-obligation look at how I'd grow it.
I’ll personally review your results and send your full action plan within 24 hours.
Azmayn.
Case study · Hospitality
How I more than doubled daily sales at Crust & Beans
A hands-on marketing turnaround for a café I help run — driven by offers, occasions, and events.
Crust & Beans — café, Bangladesh. My role: partner and operator, across daily operations and marketing.
Inside Crust & Beans.
The result, in one lineAverage daily sales grew by more than 130% — from roughly BDT 30k to BDT 70k per day.
The situation
Crust & Beans had a solid product and a good location, but daily sales were sitting flat at around BDT 30,000 a day. The café was relying on walk-in traffic and word of mouth, with no consistent reason for customers to come back, no calendar of offers, and no use of the space beyond ordinary daytime trade. The footfall was there; the marketing wasn’t pulling its weight.
What I did
Rather than run one-off promotions and hope, I built a rolling rhythm of reasons to visit — and used the venue itself as a marketing asset. Working from inside daily operations, I could test, watch the numbers, and adjust fast.
Introduced Happy Hour meal deals to drive traffic during slow parts of the day and lift average covers.
Ran occasion-led specials — including a Valentine’s Day special menu — to turn calendar moments into peak-sales days.
Used events and live sessions at the venue to bring in new audiences and give regulars a reason to return (see the Downtown Unplugged case study).
Tied it all together with consistent social content and promotion so every offer and event actually reached people, instead of relying on walk-ins noticing.
What happened
The combination of recurring offers, occasion-based campaigns, and events shifted the café from flat daytime trade to a venue with momentum. Average daily sales climbed from around BDT 30,000 to around BDT 70,000 — more than doubling — and the calendar of offers and events created repeat reasons to visit rather than one-time spikes.
Most importantly, this wasn’t marketing done at arm’s length. Every initiative was tested and measured from inside the business, which is exactly how I work with the hospitality and consumer brands I partner with.
Building Downtown Unplugged into a sold-out live music series
From idea to two sold-out sessions — the second selling out so fast it became two shows in one day.
Downtown Unplugged — a live café music session series I created, produce, and market end to end.
Downtown Unplugged — a live session in full swing.
The result, in one lineTwo sold-out sessions — the second sold out so fast it ran as two shows in a single day. A third is now in planning.
The situation
Downtown Unplugged started as my own idea: an intimate live music session inside a café setting — part gig, part community night. The challenge with any new event series is the first one. With no track record and no existing audience for the format, the first session has to prove the concept, fill the room, and earn the right to a second.
Setting the stage.
What I did
I ran the series the way I run any campaign — owning it from concept through to a full house.
Created and produced the format end to end: concept, talent, venue, run-of-show, and promotion.
Booked artists with real pull — the first session featured Ishmam Selim of Dad’s in the Park; the second featured the band EIDA.
Marketed each session to fill the room, building anticipation and converting interest into actual attendance.
Managed live execution on the day, including scaling the second session into two back-to-back shows when demand outstripped a single sitting.
On stage at Downtown Unplugged.
What happened
The first session sold out and proved the concept. The second went further — it sold out so quickly that a single show couldn’t hold the demand, so it was run as two shows on the same day, both full. The series went from an untested idea to a repeatable, in-demand live format.
A third session is now in planning. Downtown Unplugged is a clear example of what I bring to hospitality and consumer brands: I don’t just promote events — I conceive, produce, market, and execute them, and I fill the room.
